In March 2025, Woodalls with Work Transformers hosted a Destination 2.0 roundtable in New York, bringing together senior leaders from across corporate real estate, law, and technology. Attendees included professionals from global organisations such as financial services, legal, and technology firms. The session was designed as an interactive forum to test and refine the Destination 2.0 workplace strategy framework with those leading portfolios at scale.
The discussion focused on the realities of hybrid work and the challenges of balancing cost, culture, and consistency across international portfolios. Using live voting and collaborative debate, participants co-created insights that fed directly into the development of the framework.
What the session explored
- The ongoing challenges of hybrid adoption in global firms
- Balancing cost efficiency with workplace experience
- Regional differences in workplace expectations and consistency
- The role of AI in enabling better data, benchmarking, and decision-making
- How Destination 2.0 can provide clarity and structure to complex portfolios
Highlights from the discussion
- Live voting captured immediate sentiment across themes such as hybrid policy, portfolio cost pressures, and leadership alignment
- Candid debate revealed the tension between short-term financial pressures and long-term people strategies
- Direct feedback informed the next iteration of the Destination 2.0 framework, ensuring it reflects real-world challenges
Event details
- Event: Destination 2.0 Roundtable – New York
- Date: March 2025
- Lead: Sam Sahni, Founder, Work Transformers
- Format: Invite-only, collaborative session with senior CRE leaders
Impact
The New York roundtable confirmed the need for a structured, research-led workplace strategy framework that can help organisations navigate the complexity of hybrid, ESG, and technology adoption. For Work Transformers, it marked a milestone in developing Destination 2.0 as a global standard — shaped not in theory, but through the lived experience of industry leaders.
